15-Year Anniversary Co-Op Marketing Event

Project Overview:

To celebrate its 15-year anniversary, Video Security Specialists (VSS) hosted a large-scale Technology Showcase and Dealer Appreciation Event that brought together several leading manufacturers and hundreds of professional security dealers. I designed all creative materials and coordinated co-op marketing participation across multiple vendor brands, managing production from concept through completion. The campaign became one of the most successful marketing efforts in VSS history—drawing record attendance, generating immediate sales, and strengthening long-term relationships with both dealers and manufacturers. Sponsors included major industry brands such as VITEK, Sanyo, Ganz, Kwikset, and Alarm.com.

Scope & Deliverables:

• Client: Video Security Specialists, Inc. (VSS)
• Scope: Integrated anniversary promotion and in-store marketing campaign.
• Deliverables:
  • Full-color flyers, signage, and in-store displays
  • Co-op advertisements and vendor-branded collateral
  • Email and print promotions supporting pre- and post-event outreach
  • Sponsorship coordination materials for vendors including VITEK, Sanyo, Ganz, Kwikset, and Alarm.com
• Tools & Technologies: Adobe Illustrator, Photoshop, InDesign, Print Production, Vendor Co-Op Management

Results & Impact

• Achieved record-breaking attendance and dealer engagement.
• Secured major co-op sponsorships that covered 100% of event costs.
• Strengthened long-term relationships between VSS, manufacturers, and dealers.
• Generated measurable sales uplift during and immediately after the event.
• Recognized internally as one of the most successful marketing campaigns in company history.