Multi-Vendor Channel Email Marketing

Overview:

Created and manage an ongoing multi-vendor email marketing program for Low Voltage Direct (LVD), a professional CCTV and security product distributor. The program promotes best-selling brands—including VITEK, Vivotek, Digital Watchdog, TP-Link, and UniView—through coordinated monthly campaigns sent to LVD’s dealer network. Each email features a standardized, modular layout that highlights product advantages, links directly to the LVD website, and reinforces vendor-brand consistency while maintaining LVD’s identity as a trusted wholesale partner.

Scope & Deliverables:

• Client: Low Voltage Direct, Inc. (LVD)
• Scope: Development and ongoing management of a unified multi-vendor email marketing system.
• Deliverables:
  • Monthly Constant Contact campaigns featuring multiple vendors and product lines.
  • Coordinated updates to the password-protected Wix website for each promotion.
  • PDF versions of each campaign for in-store display and showroom distribution.
  • Asset management and vendor coordination for logos, imagery, and specs.
• Tools: Constant Contact, Adobe Photoshop, Illustrator, Wix, Dropbox for Business.

Results & Impact:

• Delivered a consistent, professional marketing cadence supporting 15+ participating vendors.
• Increased dealer engagement through visually unified, mobile-optimized layouts.
• Strengthened vendor relationships and brand visibility across LVD’s network.
• Provided a repeatable monthly framework now used for all LVD email promotions.