National Channel Marketing Program - VITEK × SES

Overview:

Developed and directed VITEK’s national channel marketing partnership with Security Equipment Supply (SES)—a coordinated program of monthly co-branded campaigns spanning print, digital, and in-store media. The program positioned VITEK as a consistent, trusted brand within SES’s nationwide distribution network, showcasing new products, promotions, and training opportunities to thousands of professional dealers. Each campaign delivered unified creative and messaging that reinforced the VITEK rebrand while driving measurable engagement and sales growth.

Scope & Deliverables:

• Client: VITEK Industrial Video Products, Inc.
• Scope: Strategic distributor marketing partnership with SES; design and execution of ongoing national campaigns.
• Deliverables:
  • Monthly full-page and half-page print ads for the SES catalog and SES News publication.
  • Coordinated email campaigns and digital assets for SES regional branches.
  • Product launch spotlights, seasonal promotions, and national incentive programs.
  • Co-branded creative integrating VITEK’s core brand identity with SES’s dealer-facing communications.
• Tools: Adobe InDesign, Photoshop, Illustrator, Constant Contact, Dropbox for Business.

Results & Impact:

• Achieved consistent national visibility through SES’s 17 U.S. branch locations.
• Strengthened VITEK’s positioning as a premium, professional brand across SES media channels.
• Improved coordination between VITEK and SES marketing teams for faster campaign deployment.
• Delivered a cohesive campaign cadence supporting new product launches and dealer engagement throughout the year.