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Wordpress Modernization and Rescue

Project:

Rebuilt and modernized VITEK’s WordPress website into a high-performance, content-managed platform that unified product data, dealer resources, email marketing, and CRM workflows. The new architecture replaced a fragmented third-party build with a cohesive digital ecosystem aligned with the rebrand — centralizing product information, downloads, firmware, manuals, and marketing collateral into one reliable source for all VITEK content.

Scope & Deliverables:

  • Client: VITEK Industrial Video Products, Inc.
  • Scope: Complete website rescue and rebuild with technical, functional, and brand-alignment objectives.
  • Deliverables:
    • Rebuilt the WordPress framework with optimized theme structure and plugin integration.
    • Developed an ACF-powered product architecture for dynamic specs, features, and downloads.
    • Implemented WordPress webhooks to automate product updates, short descriptions, carousels, and catalog metadata.
    • Added FacetWP-based filtering for fast, app-like product sorting.
    • Integrated dealer tools including warranty registration, PPP resources, product registration, and compliance documents.
    • Connected the website with Constant Contact and Zoho CRM, enabling synchronized email marketing, lead routing, and contact management.
  • Tools & Technologies: WordPress, PHP, JavaScript, ACF, FacetWP, WordPress Webhooks, WooCommerce, Constant Contact, Zoho CRM, HTML5, CSS3, Adobe Photoshop.

Results & Impact

  • Converted an underperforming third-party build into a fully functional, scalable system.
  • Automated key product workflows through ACF + webhook integration.
  • Enhanced usability and performance while simplifying internal updates.
  • Delivered an app-like product search experience relied on by dealers and distributors.
  • Enabled direct CRM and email marketing integration through Zoho and Constant Contact.
  • Established the digital foundation supporting future cloud integrations and CRM automation.